The Kask Story

Professional free skiers Kaj Zackrisson and Sverre Liliequist had shitloads of time to kill. When travelling the Rockies searching for the best skiing around they spent day in, day out in their minivan going from Aspen to Whistler. From Jackson to Vail. And then back again. Sverre was looking for a way to make the time pass and also to find a beanie with the right smart diffuse, smart look Luckily enough Sverre mastered the noble art of crocheting. His handicraft infected his brother in arms Kaj and soon an underground cult took off. Beanies in all shapes came out from the van and spread among their friends.

The KASK beanie was soon seen on the heads of ski bums, professional skiers throughout the best ski resorts all over the world. The beanies didn’t look like anything else ever seen in these circumstances before KASK went from odd souvenir to being the smartest thing you could put on your head.

Now Sverre and Kaj are taking steps to spread their handicraft to more than the closest circle of friends and fellow skiers KASK is, to cut it short, a smooth, personal, well fitting garment to wear with pride. KASK gives you the opportunity to live to the full, to seize the day.